Making Your First Print Media Buy

If you are new to print, making your first print media buy may feel like entirely new terrain. But you don’t have to go it alone! Media buying agencies, like Integral Media, are here to help you along the way to get the best print advertising campaign. So what should you know for your very first print media buy? Consider using an agency First things fist–find an agency to help you in your print media buying. Agencies often get better discounts than the actual rate card offered if an advertiser were to go straight to the publication. Furthermore, a good
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Why Print Advertising? The Targeted Approach

So you love that smart phone, but are you truly engaged with the information you are seeing? In our previous post about the role of print media, we demonstrated a reason why print advertising allows better absorption of information than its digital counterpart because print readers are more interactive. This means deeper thinking and more retention of what was read and seen. There are many other factors, however, that are beneficial to you, as the advertiser, including targeted and more personalized ads. What does it mean to use targeted print advertising? It means that you know well the demographic, interest
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The Role of Print Media in a Digital World

What is the first thing we reach for in the mornings? Our phones. We are constantly on them, day in and day out, checking email, making notes, keeping track of meetings. Our phones go everywhere with us and thus, the internet goes everywhere with us. But what about print? What happened to the morning where you would wake up, grab a coffee, and flip through the morning newspaper? Has print gone out of style? Or has print media taken on a different use in our increasingly digital lives? As an advertiser, it can be exhausting being pommeled with the numerous
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