Wearable Technology: The Next Frontier for Advertising?

If you haven’t been keeping a weathered eye out for wearable technology, you probably should start. Despite Google’s glasses being a disaster, smart watches have slam-dunked the market of wearable technologies. What does this mean to you, the advertiser? While thinking about tackling another technology medium for advertising may give you a headache, missing out on the advantages wearable technologies give to advertisers may just leave you in the dust. Not only will wearables give customers more convenience and connectivity, but it will give advertisers more data and the ability to better tailor their services. Wearable technology is defined as
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