Effects of Print Ad Placement on Readership

Does placement have an effect on how well an ad will perform in print? Consider how you read through a magazine: you either flip through it casually from back to front/front to back or you read through it thoroughly, taking in each article, ad and editorial. With the first scenario, it is unlikely an ad will catch this reader’s eye, unless it’s an astounding back cover ad. The second scenario, however, provides better insight into placement. Ads are placed by table of contents, covers, other ads, editorials and articles. Your ad may or may not relate to the content of
Read More

Improving Calls to Action in Print Media

Calls to Action are helpful in that they demand your customer responds right away to your offer. If improperly written, however, they can often disengage your audience. How do you improve your calls to action in print media? Let’s begin with what a call to action is. A call to action is a statement that spurs the consumer to take action in the form of subscriptions, calls, information, etc. and is often a no-obligation incentive for customers. They follow three main tenets: a no-obligation statement, the contact information for seller, and demands an immediate response. No-Obligation The no-obligation statement of
Read More