Does Your Media Buyer Make the Cut?

Have you ever heard the phrase: Google will provide you many answers, but a librarian will give you the right one? Much like a librarian, your media buyer will give you the right campaign strategy. Maybe this is your first time considering a media buying agency, maybe you have had experience in the past.  Whatever your background, you have certain expectations of what you want out of a media buying agency. But does the agency with which you partnered make the cut? How should your agency measure up? There are many ways an agency can help your ad campaign and,
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Etiquette: How Customer Manners Affect Advertising

Have you been out to dinner before looked over and seen two millennials staring down at their phones? I would guess your first reaction would be: “Get off your phone and be social!” You may be surprised to find, however, that social etiquette is changing with the consistent, daily use of smart phones. About 90% of Americans own cell phones according to a Pew survey.  But how often do they use their cell phones? A study conducted by Flurry discovered that Americans, on average, spend 162 minutes on their phones. That’s almost 3 hours per day! So what are these
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