A “Hulu for Magazines”?

Do you love watching TV shows when and how you want? You have probably used Hulu or Netflix, especially if you are part of the millennial generation that loves to stream. Why do so many choose a service like Hulu? You can watch a show whenever you want, you can pick and choose episodes, and ads are limited. How does that transfer to the magazine industry? Next Issue Media took a stab at providing a Hulu-type service with magazines. Back in 2009, Next Issue Media was created and then launched three years later in 2012. Haven’t heard of it? Essentially, it
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Magazine vs Newspaper: Which is Better?

Magazine and newspaper ads differ greatly. You cannot take a magazine ad and run it in a newspaper and vice versa. But, aside from the creative, what makes the two so different? From an advertiser’s standpoint, it all depends on how you are looking to reach your audience. Let’s break it down into more chewable bits. REACH: Newspapers are great for reaching a huge, general market. This is demonstrated by the numerous ads you see from big retail giants like Target and Wal-Mart that often use FSIs (free standing inserts). Magazines, on the other hand, have a more narrow focus. In other
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