Ad Blocking – The End of Digital Advertising?

What is Ad Blocking? Ad blocking is a relatively new technology used to block ads before they load on your browser. This often saves bandwidth and will load the page more quickly. It has increased in popularity among internet users, almost 30% using it. The following are main reasons why internet users often utilize ad blocking applications: People don’t want to be manipulated by advertising Online advertising can impose a security risk Advertising often uses heavy graphics that slow page loading Advertising is annoying   Is it damaging? The ability to block ads has an obvious appeal to internet users;
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