Ad Blocking – The End of Digital Advertising?

What is Ad Blocking? Ad blocking is a relatively new technology used to block ads before they load on your browser. This often saves bandwidth and will load the page more quickly. It has increased in popularity among internet users, almost 30% using it. The following are main reasons why internet users often utilize ad blocking applications: People don’t want to be manipulated by advertising Online advertising can impose a security risk Advertising often uses heavy graphics that slow page loading Advertising is annoying   Is it damaging? The ability to block ads has an obvious appeal to internet users;
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A “Hulu for Magazines”?

Do you love watching TV shows when and how you want? You have probably used Hulu or Netflix, especially if you are part of the millennial generation that loves to stream. Why do so many choose a service like Hulu? You can watch a show whenever you want, you can pick and choose episodes, and ads are limited. How does that transfer to the magazine industry? Next Issue Media took a stab at providing a Hulu-type service with magazines. Back in 2009, Next Issue Media was created and then launched three years later in 2012. Haven’t heard of it? Essentially, it
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Magazine vs Newspaper: Which is Better?

Magazine and newspaper ads differ greatly. You cannot take a magazine ad and run it in a newspaper and vice versa. But, aside from the creative, what makes the two so different? From an advertiser’s standpoint, it all depends on how you are looking to reach your audience. Let’s break it down into more chewable bits. REACH: Newspapers are great for reaching a huge, general market. This is demonstrated by the numerous ads you see from big retail giants like Target and Wal-Mart that often use FSIs (free standing inserts). Magazines, on the other hand, have a more narrow focus. In other
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Does Your Media Buyer Make the Cut?

Have you ever heard the phrase: Google will provide you many answers, but a librarian will give you the right one? Much like a librarian, your media buyer will give you the right campaign strategy. Maybe this is your first time considering a media buying agency, maybe you have had experience in the past.  Whatever your background, you have certain expectations of what you want out of a media buying agency. But does the agency with which you partnered make the cut? How should your agency measure up? There are many ways an agency can help your ad campaign and,
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Etiquette: How Customer Manners Affect Advertising

Have you been out to dinner before looked over and seen two millennials staring down at their phones? I would guess your first reaction would be: “Get off your phone and be social!” You may be surprised to find, however, that social etiquette is changing with the consistent, daily use of smart phones. About 90% of Americans own cell phones according to a Pew survey.  But how often do they use their cell phones? A study conducted by Flurry discovered that Americans, on average, spend 162 minutes on their phones. That’s almost 3 hours per day! So what are these
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Effects of Print Ad Placement on Readership

Does placement have an effect on how well an ad will perform in print? Consider how you read through a magazine: you either flip through it casually from back to front/front to back or you read through it thoroughly, taking in each article, ad and editorial. With the first scenario, it is unlikely an ad will catch this reader’s eye, unless it’s an astounding back cover ad. The second scenario, however, provides better insight into placement. Ads are placed by table of contents, covers, other ads, editorials and articles. Your ad may or may not relate to the content of
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Improving Calls to Action in Print Media

Calls to Action are helpful in that they demand your customer responds right away to your offer. If improperly written, however, they can often disengage your audience. How do you improve your calls to action in print media? Let’s begin with what a call to action is. A call to action is a statement that spurs the consumer to take action in the form of subscriptions, calls, information, etc. and is often a no-obligation incentive for customers. They follow three main tenets: a no-obligation statement, the contact information for seller, and demands an immediate response. No-Obligation The no-obligation statement of
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