Wearable Technology: The Next Frontier for Advertising?

If you haven’t been keeping a weathered eye out for wearable technology, you probably should start. Despite Google’s glasses being a disaster, smart watches have slam-dunked the market of wearable technologies. What does this mean to you, the advertiser? While thinking about tackling another technology medium for advertising may give you a headache, missing out on the advantages wearable technologies give to advertisers may just leave you in the dust. Not only will wearables give customers more convenience and connectivity, but it will give advertisers more data and the ability to better tailor their services. Wearable technology is defined as
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Matching Print Media to Your Brand (part 2)

What company stands out to you? Why? It is because of the way they branded their company and services. People do not necessarily think of Apple because of the technology it offers – they think of it as an innovator. Apple has made itself stand out from its competitors by consistently branding their company with a sleek, clean feel recognizable across any type of media. What does this have to do with print? If you want your brand to be as distinguished as Apple, there are important tenets you must consider in matching print media to your brand.  The first
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Your Branding Strategy at its Best

The strategy and process that is behind branding is not a simple 3-step finish. Branding takes time, time in building credible value for your consumers. Companies like Coca-Cola carefully craft their marketing to correspond to the brand they created; even artists like T. Swift are careful to create a brand for themselves that offers intrinsic value to their customers. As Jerry McLaughlin stated in Forbes Magazine (2011), your brand is “everything the public thinks it knows about your name brand offering-both factual…and emotional…” So how do you create a solid branding strategy that will appeal to your customers?  Stand for
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Three Ways to Integrate Print and Digital Advertising

The following is a guest post from Kevin Jordan, owner of Redpoint Marketing Consultants. In this digital world we live in, study after study has shown that there is still a place for print advertising in your marketing plan. However, if you’re still treating print advertising as a separate piece of the pie from your online marketing, you’re missing the boat (and there’s a lot of additional sales on that boat). Here are three ways to integrate print and digital advertising that will not only help you more easily track your return on investment, but will also increase that return—possibly
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How to Upsell The Right Way

How do you increase the value of the offer you are advertising?  Upselling.  If you have ever been in contact with a customer service representative, you have probably experienced a very bad form of upselling.  Cable companies, for example, are notorious for trying to sell you irrelevant packages even as you’re trying to end your contract! When approaching your own strategy for upselling, you may find yourself on a tightrope with customers. You don’t want to have the same bad form cable companies do.  Here’s some advice to help keep you from falling: Know your customer Learning about your customers
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Understanding Print Media Advertising Rate Cards

We’ve spoken quite frequently on how important rates can be to you, the advertiser.  Before we can jump in and start helping you determine the best way to get great rates you should probably know the details of how rates for print advertising are determined and how you can get discounts.  In order to do this, you need to have at least a basic understanding of print media advertising rate cards. These ‘cards’ are full of information concerning rates, ad sizes, discounts, and other advertising opportunities. Publications will often offer first time advertisers discounts. These rates are determined only by
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Identifying and Researching Demographics for Print Advertising

We have covered a lot about why print media is important in a diversified campaign and things you should be aware of when planning your advertising strategy. We covered how important it is to highlight the target audience, your budget, appropriate publications and finding the best rates. Now it’s time to get down and dirty with the nitty, gritty details and discuss how to research demographics for print advertising. So let’s say you have your strategy all laid out—you know how much you want to invest in the different types of advertising media and you know your brand from top
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5 Rookie Media Buying Mistakes

When executed properly, advertising campaigns can be a powerful way to increase sales, but the flip side of that equation is that media buying mistakes can turn it into a big waste of time and money.  In our decades of media buying experience, we’ve seen the good, the bad, and the ugly, and we’ve compiled some of the most common rookie media buying mistakes for you to review.  Whether you’re a beginner or a seasoned media buyer, avoiding these mistakes will greatly increases the chances of your campaign being successful. 1. No defined media buying strategy. This is a biggie!
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