Four Myths of Print Media Buying

As we’ve mentioned previously on this blog, print media advertising can be a very effective and targeted way to reach new customers.  Unfortunately, there are a lot of misconceptions about print media that prevent many brands from taking a serious look at how it can help them.  Today, we’re going to do some myth-busting.  Keep reading to find out why the following four myths of print media buying don’t hold up under scrutiny. Myth #1: Print Media is dead. You have heard numerous times from different sources that print is dead or that it is on the decline. The fact
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5 Signs You Need a Print Media Buying Agency

You’ve heard the age-old argument that print is not dead and you’re ready to use it in your campaign.  While digital advertising may seem like a jungle, print media surely is far more navigable, right?  Here’s five signs you may be drowning in the print buying landscape and why you need the help of a print media buying agency: 1. All media buying is the same This is simply not the case.  Digital, radio, TV, even newspaper buying are very different processes as compared to print.  Even agencies specialize in different mediums: an agency specialized in digital media buying may
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Making Your First Print Media Buy

If you are new to print, making your first print media buy may feel like entirely new terrain. But you don’t have to go it alone! Media buying agencies, like Integral Media, are here to help you along the way to get the best print advertising campaign. So what should you know for your very first print media buy? Consider using an agency First things fist–find an agency to help you in your print media buying. Agencies often get better discounts than the actual rate card offered if an advertiser were to go straight to the publication. Furthermore, a good
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Why Print Advertising? The Targeted Approach

So you love that smart phone, but are you truly engaged with the information you are seeing? In our previous post about the role of print media, we demonstrated a reason why print advertising allows better absorption of information than its digital counterpart because print readers are more interactive. This means deeper thinking and more retention of what was read and seen. There are many other factors, however, that are beneficial to you, as the advertiser, including targeted and more personalized ads. What does it mean to use targeted print advertising? It means that you know well the demographic, interest
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The Role of Print Media in a Digital World

What is the first thing we reach for in the mornings? Our phones. We are constantly on them, day in and day out, checking email, making notes, keeping track of meetings. Our phones go everywhere with us and thus, the internet goes everywhere with us. But what about print? What happened to the morning where you would wake up, grab a coffee, and flip through the morning newspaper? Has print gone out of style? Or has print media taken on a different use in our increasingly digital lives? As an advertiser, it can be exhausting being pommeled with the numerous
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Increase in Ad Spending Brings Success

Increase In Ad Spending Brings Success To Architectural Digest Print Advertising Is Becoming More Accessible: While some think that trimming their marketing budget will save cost; others are increasing spending allotments for effective magazine advertisements and gaining more revenue per dollar spent in the long run. Print Ad Buys Proving To Still Be Powerful And Effective April’s issue of the Architectural Digest isn’t shy on advertising pages; rather, its advertising pages are up 47 percent over in last year, and jumped 23 percent in ad pages in Q1 of 2012 when compared to Q1 of 2011. Print Ads Value Is
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Magazine Ratio of Editorial and Advertising Content

Most Magazines Contain Both Editorial And Advertising Content Have you ever wondered about how magazines determine how many ads to include in publications in relation to how much content? Yearly averages on the ratio of editorial versus advertising content vary within slight margins, but even those margins are significant. The number of advertisements placed in a magazine depends on two main things  The reach or popularity of the magazine Magazine ratio The magazine’s editorial policy Comparing Advertising versus Editorial Pages 1970-2011 As provided by Hall’s Magazine Reports Year % Advertising % Editorial 1970 46 54 1975 46.5 53.5 1980 53 47 1985
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Magazine Advertising

Integral Media: Best Magazine Advertising And Placements Magazine Advertising: Integral Media has special magazines with advertising discounts available only from Integral Media. Integral Media has 26+ magazine advertising market categories. One or more of our categories will surely fit your magazine advertising targeting requirements. We spotlight creative excellence and effectiveness in all forms of advertising across multi-media magazine platforms.   Magazine Reach For Expanded Readership Are you struggling to keep your existing advertisers, while trying to recruit new advertisers? Do you need expanded magazine readership, reach and engagement? Integral Media can help your business update your magazine format or content
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