Magazine Ratio of Editorial and Advertising Content

Most Magazines Contain Both Editorial And Advertising Content

Have you ever wondered about how magazines determine how many ads to include in publications in relation to how much content? Yearly averages on the ratio of editorial versus advertising content vary within slight margins, but even those margins are significant.

The number of advertisements placed in a magazine depends on two main things

  1.  The reach or popularity of the magazine
  2. Magazine ratio The magazine’s editorial policy

Comparing Advertising versus Editorial Pages 1970-2011
As provided by Hall’s Magazine Reports

Year% Advertising% Editorial
19704654
197546.553.5
19805347
198552.447.6
199050.749.3
199148.651.4
199248.451.6
199349.950.1
199448.151.9
199549.150.9
199650.849.2
199750.749.3
199848.351.7
199949.450.6
200050.349.7
200145.154.9
200246.653.4
200347.952.1
200448.151.9
200547.252.8
20064753
200747.152.9
200846.253.8
200956.044.0
201054.145.9
201154.845.2

 

Integral Media knows diverse magazine advertising options and makes highly educated placements. Businesses seek our well trained and experienced marketing consultants for their advertising content choices and distribution channels. Clients can count on consistent and reliable results by placing ads in magazines with with a wide reach, and by using advisors that know the editorial and advertising ratio that works best in measured results.