In order to make sure that our services are a good fit for our customers, we take all prospective clients through a three-part process that allows us both to make an educated decision about whether or not it would make sense to work together.
The discovery phase begins when you initially make contact with us, either by phone or email. During an initial phone call, we’ll ask you a few basic questions about your needs to make sure that it makes sense for us to continue the process. If that is the case, we will schedule a discovery session, which usually lasts about an hour. Prior to the discovery session, we will ask you to complete a questionnaire about your company and what you hope to gain from our services. We’ll use the information you give us to do some research prior to the discovery session so that we can prepare specific recommendations about how to proceed.
In the planning phase, we will ask you to provide us with more specific information, such as examples of ads you have run previously, information about your target audience, etc. We will in turn prepare lists of publications and rates for you to review. During the planning phase, we schedule a meeting once a week in order to keep the project on track and make sure the lines of communication stay open. Depending on your timeline and the complexity of the project, the planning phase can last anywhere from 1-4 weeks.
Once we’ve agreed on a plan of action, we begin implementing the plan by starting with an initial test of an advertising campaign. This allows us to test advertising in different publications, as well as various calls to action and ad creative. Once the test is complete, we will proceed with implementing the full campaign.
When an advertising campaign is underway, we meet with our clients on a regular basis to analyze the performance of their ads and make additional recommendations. We act as our client’s print media marketing manager so that they don’t have to deal with magazine and media sales reps or worry about negotiating rates. Our staff is always available to answer questions, and we respond promptly to all client communications.
Results Review Phase
Once your campaign is complete, we will review the results and begin planning for your next campaign.