Advertising Agency Partner Case Study #1

Datatrend Technologies, Inc., an IBM Business Partner, was looking to increase the company's brand awareness beyond the Upper Midwest market. To gain maximum exposure Datatrend required a cost effective and eye catching targeted print media campaign.

Integral Media worked with Datatrend to determine optimal messaging and print opportunities delivering awareness and interest across the United States. The program has enabled Datatrend to increase the company's geographic base of business.

Advertising Agency Partner Case Study #2

An online marketer, seeking greater exposure in targeted markets, worked with the staff at Integral Media to devise a print buying strategy that would drive new, affluent customers to its website. Both the website address and a toll-free phone number were included in their print promotion. They attracted new customers – the right customers – and were able to readily measure the results of the print campaign vs. their other channels, via Integral Media source code tracking tools and a protocol for the collection of codes by their telemarketing team.