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Print Ad Buying Service

Brand Builder

IMI enhances clients' targeted exposure by integrating their conventional "brand message” with an effective and measurable direct marketing message. This results in several key benefits for "Brand Builder" clients:

• A new marketing distribution channel to their customers utilizing direct response print media.

• Greater efficiency in reaching their target audience.

• Measurable results, along with a direct return on their marketing investment.

• A personalized relationship with their customers.

Whatever your business goal...

Whether your goal is to obtain highly qualified sales leads or to maximize your brand's exposure, it's impossible to optimize your advertising ROI if you pay too much for print media! That's where Integral Print Media Buying comes in. For over eighteen years, we at Integral Print Media Buying have been obtaining well-targeted and highly responsive print media placements for clients in print periodicals at the lowest possible cost – up to 80% off rate card rates.



Case Studies

Brand Builder Case Study #1

Datatrend Technologies, Inc., an IBM Business Partner, was looking to increase the company's brand awareness beyond the Upper Midwest market. To gain maximum exposure Datatrend required a cost effective and eye catching targeted print media campaign.

Integral Media worked with Datatrend to determine optimal messaging and print opportunities delivering awareness and interest across the United States. The program has enabled Datatrend to increase the company's geographic base of business.

Brand Builder Case Study #2

An online marketer, seeking greater exposure in targeted markets, worked with the staff at Integral Media to devise a print buying strategy that would drive new, affluent customers to its website. Both the website address and a toll-free phone number were included in their print promotion. They attracted new customers – the right customers – and were able to readily measure the results of the print campaign vs. their other channels, via Integral Media source code tracking tools and a protocol for the collection of codes by their telemarketing team.


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