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Direct Response Advertising

Integral Media works closely with direct response marketers to develop print media strategies that maximize their ROI. Utilizing our many years of experience specializing in direct response print media, the team at IMI identifies and analyzes client objectives, evaluates their target markets and current marketing strategies, and integrates these with expanded print media solutions.




Case Studies:

Direct Response Case Study #1

For over 14 years and counting, the staff at Integral Media has worked with a marketing company that specializes in sourcing unique consumer electronics products. During the first 5 years of this relationship, this client ran only print advertisements, with no catalog, direct mail, or any other media channels. This client was able to exponentially expand revenues, at a profit, and continues to reinvest in its growth to this day.

Direct Response Case Study #2

A manufacturer of consumer electronics, that has successful marketing programs in broadcast and online media, utilizes the knowledge base of Integral Media to strategically place their products into print media. Also, they work with Integral Media to test new products into print media, when the production and media costs of broadcast media are cost prohibitive when compared with the relative efficiency of Integral Media print buys.

Direct Response Case Study #3

An inventor/patent holder/manufacturer of consumer products has built his own direct response business from the ground up with Integral Media. Realizing that the path to a more stable flow of orders for their products lay in doing their own marketing, Integral Media showed this client how to build a print media direct response marketing company. Revenues exceeded $1 million during the first year of operation.


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