A Consultative Approach...

While some may regard print media as a commodity, i.e., "eyeballs", we don't commit to bulk space in magazines and then shoehorn advertisers into something that isn't a good fit. Instead, at Integral Media we've developed a consultative approach to media placement. Our staff of experienced professionals take the time to fully understand your offer and your customer before we schedule any ads.

Our extensive expertise in the publication marketplace ensures that we’re thoroughly familiar with each magazine, its audience, and its performance history for direct response offers.  We will tailor a media plan that answers your needs with the targeted titles, secure the lowest possible rates, and launch the campaign at the right time to maximize response.

Full Service Support

Integral Media provides a full range of client services to support your direct response campaigns from start to finish:

• Research : we employ the latest research tools to target demographics, geography, and seasonality for specific offers.

• Planning: To optimize ROI and minimize advertiser risk, we overlay buyer response curves with our client’s level of media exposure to help determine frequency and duration of a campaign.

• Creative design:  We have resources available to help you design the look of your ad and craft the offer to bring you optimum results.

• Online marketing:  Experienced in creating custom websites with shopping carts to sell your product.

• Telemarketing and fulfillment services:  We have established relationships with vendors to manage your incoming orders, customer service and shipping needs.

• Client contact: Throughout the campaign, we monitor response and work closely with clients to insure their effort is on track.

• Post analysis: Through source coding of each ad, we help you collect and mathematically interpret response data from every media insertion to provide effective analysis of ad creative, offer, and price.