The Role of Print Media in the Digital Age

When over 73% of the human race has access to the vast amount of content on the internet, and smart phones are increasingly putting that content—including paid advertising—in the palm of people’s hands, is there still a reason for your company or brand to invest in traditional print media advertising?

Study after study shows that the answer to this question is a resounding yes, and this is especially true when it comes to magazines. The reasons are many, but here’s some of the most compelling:

• When consumers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to the users of TV, radio or the internet

• Consumers are more likely to have a positive attitude toward advertising in magazines compared to other media

• Consumers consider magazine advertising more relevant than advertising in other media

•  Consumers have rated magazines at or near the top of the list when asked how likely they are to pay attention to advertising messages

However, just because magazine advertising can be effective does not mean that your advertising campaign will be effective. In order for you to be successful, you need a partner who has a thorough understanding of the magazine industry and the role of print media in our modern world, who will take the time to understand your needs and objectives, and has the experience and connections to place your ads where they will reach your target audience. That partner is Integral Media.